January – February 2022

In 2022, we expanded our operations globally. However, the unforeseen challenges brought by the Covid-19 pandemic and logistical complexities required us to adjust our strategy. We refocused our efforts on the United States market and the UAE, aiming to provide better value to customers while ensuring timely and reliable delivery.

Despite the challenges, SHIRLYN.CO continued to grow and gained the trust of over 80,000 customers in the United States by end of February 2022. Our dedication to offer great value, high-quality products, and outstanding customer service has attracted a loyal following among fashion enthusiasts in the country.

March 2022

In March 2022, SHIRLYN GROUP solidified a strategic partnership with a prestigious Chinese fashion factory, bolstering our manufacturing, warehousing, and logistical capacities in both the United States and the UAE. This alliance facilitated enhancements in product quality, more tailored customer service, and an amplified market reach.

By leveraging the expertise and resources of our partner, we reinforced our commitment to delivering exceptional value and satisfaction to our growing customer base.This collaboration not only fortified our operational framework but also positioned us for sustained growth and innovation in the competitive fashion landscape.

April 2022

In April 2022, SHIRLYN GROUP launched the Shirlyn Distribution division, aiming to optimize product delivery efficiency. Leveraging expertise in logistics, warehousing, and market insights, we enhance the customer experience. Emphasizing swift and seamless deliveries, we reinforce our commitment to satisfaction.

This strategic move strengthens our operational backbone, enabling adaptability and excellence in a dynamic market. By refining our delivery operations, we ensure timely service, consolidating our reputation for fashion industry excellence and nurturing lasting customer relationships.

May 2022

In May 2022, SHIRLYN GROUP expanded its operations, introducing Shirlyn Media and Shirlyn Technology divisions. Shirlyn Media offers film and television production services, while Shirlyn Technology specializes in custom software development and IT consulting. These expansions underscore our dedication to growth and innovation, maintaining our e-commerce platform’s technological edge.

By diversifying our services and embracing advanced solutions, we reinforce our position as a dynamic leader in the fashion industry and beyond, ready to address evolving market demands with agility and expertise, while providing exceptional value and service.

June 2022

In June 2022, we launched Shirlyn Summit, aimed at amplifying our marketing endeavors in the United States and the UAE. Drawing upon our proficiency in event management, advertising, and branding, this division seeks to craft distinctive and compelling campaigns that resonate with global audiences.

By leveraging our expertise and creativity, we endeavor to establish impactful connections with consumers, driving brand awareness and engagement on an international scale. This strategic initiative reinforces our commitment to innovation and excellence, positioning us for continued growth and success in the competitive fashion market.

September 2022

On September 26, 2022, we proudly launched the Shirlyn Foundation, a philanthropic organization dedicated to support various causes and initiatives. This foundation provides us with an opportunity to give back to the community that has supported us throughout our journey.

Through the Shirlyn Foundation, we aim to make a positive impact by investing in education, healthcare, environmental sustainability, and other essential areas. By leveraging our resources and network, we are committed to creating lasting change and contributing to the betterment of society, enriching the lives of individuals and communities worldwide.